Facebook Alone Isn’t Enough

In the Shenandoah Valley, it’s common for small businesses — from honey producers to contractors and local shops — to set up a Facebook page and think that’s all they need for an online presence. And while Facebook is a great tool, it has some big limitations if it’s your only online platform.

If you rely solely on Facebook, you’re putting your business at the mercy of changing algorithms, limited visibility, and a platform you don’t truly control.

Why a Website is Essential

Here’s what a professional website gives your business that Facebook simply can’t:

• Ownership and Control – You own your website; Facebook owns your page. If Facebook changes its rules, limits your reach, or shuts down your page, you could lose your audience overnight.
• Search Engine Visibility – Google doesn’t index Facebook posts well. Your website, however, can rank in search results for “plumber in Page County” or “Luray farmers market vendor.”
• Professional Credibility – Customers trust businesses with a website more than those with only a Facebook page. A site gives you authority and shows you’re established.
• Custom Design & Features – With a website, you can showcase your services, sell products, accept bookings, and display testimonials in a way Facebook can’t match.

How Facebook and Your Website Can Work Together

Instead of choosing between the two, the smartest move is to use Facebook and your website side by side.

• Drive Traffic – Share your website’s blog posts, service updates, or online shop links on Facebook to drive more visitors to your site.
• Boost SEO – Social traffic and backlinks from Facebook help strengthen your website’s SEO.
• Increase Brand Awareness – Consistent branding on both your website and Facebook builds recognition and trust.
• Engage and Convert – Facebook is great for conversations and community. Your website is great for conversions (calls, sales, bookings). Together, they cover the whole customer journey.

Real-Life Example in Page County

• A local painter in Luray can share photos of projects on Facebook, then link to a portfolio page on their website where potential customers can request a quote.
• A honey producer can post about farmers market events on Facebook, while using their website to sell honey online year-round.
• A contractor can run ads on Facebook but direct customers to their website’s contact form for serious inquiries.

The Bottom Line

Your Facebook page is a great tool, but it should complement your website — not replace it. Together, they create a powerful marketing system that increases visibility, builds trust, and drives more sales.

Ready to Build Your Online Presence?

At Shenandoah Web Design, we help small businesses in Luray, Page County, and the Shenandoah Valley create professional websites that work seamlessly with their social media presence.

👉 Contact us today to learn how your website and Facebook can work together to grow your business.

‍